Automate anything that happens in your product
Set up rules that fire on any tracked event, property change, funnel drop-off, revenue milestone or rolling-average anomaly. Every rule can send a Slack notification, call a webhook, enroll the user in an email sequence or trigger a conversion event to Meta or Google Ads. Rolling averages (3, 7, 14 or 30 days) automatically detect spikes and dips, so you find out about problems before your customers do.
Trigger on anything, act on anything
Rules combine triggers (events, property changes, list membership, funnel drop-offs, revenue thresholds, rolling-average anomalies) with actions (Slack, webhook, email enrollment, conversion event push, contact tagging).
- Slack alerts for purchases, support handovers, funnel drop-offs and anomalies
- Webhooks to any HTTPS endpoint with retry and DLQ protection
- Auto-enroll users into email sequences on any trigger
- Push conversion events to Meta and Google Ads server-side
Anomaly detection that just works
Rolling averages over 3, 7, 14 or 30 days detect real spikes and dips without noise. Notifications are enriched with the metric, the baseline, the delta and the top contributing dimensions — so you know what changed the moment it changes.