Analytics, automation and AI support built for modern SaaS
SaaSToolkit is an all-in-one analytics, automation and AI support platform for SaaS companies. Drop in a single tracking snippet and immediately measure the full journey from anonymous visitor to paying customer: page views, funnels, retention, revenue, marketing attribution, heatmaps, session replay and conversion goals. Layer on email sequences, in-app automations and an AI-powered support chat widget that can answer product questions using your own knowledge base. Everything is unified around a single canonical user identity that persists across sessions, devices and channels — so every event, purchase, message and interaction is tied back to the same person.
Product analytics that actually understand SaaS
Track pageviews, sessions, unique visitors, funnels, retention cohorts, MRR, churn and ROAS out of the box. Every metric is attributed back to the marketing source that first brought the user in and forward through every product interaction. Compare periods, segment by any dimension, and drill into individual users to inspect their full event timeline.
- Funnels, retention cohorts and revenue analytics in real time
- Marketing attribution from first touch through purchase and beyond
- Custom dashboards with 7 theme presets and unlimited widgets
- Segment by country, device, campaign, plan tier or any custom property
Automation that runs your product on autopilot
Fire Slack alerts when a purchase lands, a user needs help or a funnel drops off. Enroll users in behaviour-triggered email sequences the moment they hit a milestone or go quiet. Auto-tag contacts into engagement lists like trial users, churn risk, power users or abandoned checkout. Every rule can also push a conversion event to Meta or Google Ads for server-side attribution.
- Slack alerts for purchases, support handovers and funnel drop-offs
- Multi-step email sequences triggered by events, list membership or property changes
- Smart engagement lists that update automatically as users behave
- AI support chat with human handover via Slack or the unified queue
Server-side ad conversions with enriched match quality
When someone signs up or buys on your site, SaaSToolkit tells Meta and Google's ad AI exactly who they are — server-to-server, no cookies needed. Payloads are enriched with hashed email, phone and name so match quality stays high even with iOS 14+, ad blockers and third-party cookie deprecation. The ad AI learns what your best customers look like and finds more of them, lowering CPA and lifting ROAS.
Ask your data anything, in plain English
The natural-language AI chat answers questions like 'why did signups drop last week?' or 'which campaign drove the most MRR?' with real charts and suggested follow-ups. A three-stage pipeline (intent classifier, query planner, response validator) grounds every answer in your actual data — no hallucinated numbers.