Product analytics purpose built for SaaS
SaaSToolkit gives you real-time visibility into every metric that matters: page views, sessions, unique visitors, new vs returning, funnels, retention cohorts, revenue, MRR, churn and ROAS. Every metric is attributed all the way back to the marketing channel and campaign that first brought the user in, and forward through every product interaction. Compare periods, segment by any dimension, and drill into individual users to see their complete event timeline.
Every metric a SaaS team needs
Overview dashboards show sessions, unique visitors, pageviews, bounce rate, average session duration and new-vs-returning at a glance. Drill into any tab for detailed breakdowns of countries, browsers, devices, operating systems, entry pages, referrers, UTM sources, mediums, campaigns and contents.
Funnels, retention and revenue
Build multi-step funnels to see exactly where users drop off. View retention cohorts by signup week, plan tier or acquisition channel. Track MRR, one-off revenue, refunds and churn — with revenue attributed all the way back to first-touch marketing so you can calculate true ROAS per campaign.
- Multi-step funnels with drop-off analysis and time-to-convert
- Retention cohorts by any dimension
- MRR, ARR, revenue churn and visitor churn tracked separately
- ROAS calculated automatically from ad spend + first-touch attribution
Compare, segment, drill down
Every chart supports period-over-period comparison with a dashed comparison line. Segment by any dimension — country, device, plan, campaign, custom property — and the underlying metrics re-aggregate live. Click any metric to drill into the contributing users and inspect their full timelines.